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Friday, October 2, 2009

"Ross Simons Jewelry"

"Ross Simons Jewelry"

Fabulous Jewelry.Great Prices.Since 1952

At Ross-Simons your satisfaction is our number one priority. That's why we offer an unconditional 100% Satisfaction Guarantee on our exceptional selection of jewelry, collectibles and fine home accessories.
It's the Ross-Simons way:
We are committed to providing an extraordinary shopping experience. Our jewelry collection is hand-selected from artisans around the globe with one simple mission: to find fabulous selections and bring you life's luxuries at great prices.
As America's favorite jeweler for more than 50 years, Ross-Simons has provided our exceptional service and delivered amazing jewelry to over 4 million satisfied customers. The hallmarks of our legendary reputation include:
  • Our 30-Day 100% Satisfaction Guarantee on every item, every order, every day.
  • The most extraordinary jewelry collection, with tens of thousands of selections from legendary designers, fabulous vintage jewelry, famous watchmakers, and couture designs right off the runways.
  • Our 3-step Bridal Boutique to build your own engagement ring – with over 20,000 certified diamonds and hundreds of mountings in classic styles and today's favorite engagement rings.
  • We offer our bridal program with this simple pledge: we offer only Certified Diamond at the Absolute Best Prices.
  • Our lifetime trade-in and trade-up offer on any engagement ring and select diamond jewelry.
  • A Ross-Simons credit card, with extended payment terms on select offers for qualified buyers.
  • Special offers and attractive savings, with our smart-pay items, RSVP specials, and exclusive savings galore with our subscriber email program.
  • Gift Certificates for all your special occasions.
  • 100% secure shopping and the privacy measures that you would expect from a world-class jeweler.
  • Ross-Simons' jewelry specialists are available 24/7 to guide you through the ultimate jewelry experience. Just give us a call 800-835-0919!
  • Even more awaits at our 14 stores throughout the country. You can browse on-line and select any item to view at one of our stores.


Throughout history, the diamond has been an enduring symbol of the powerful bond of love. Its strength, brilliance and value are as unique as the individuals who wear them. A diamond's worth is evaluated on four levels. We call these criteria the 4 C's — cut, carat weight, color and clarity. But there are other considerations as well when buying a diamond — transparency, shape and certification. Ross-Simons has put together this education section to help you understand the terminology and special considerations you need to make when selecting your perfect diamond.
Diamond Shapes

Diamond Clarity

Diamond Colors

Diamond Cuts

Depending on your preference and your budget, the combination of the elements of the 4 C's, transparency, shape and certification are up to you. Is clarity more important than carat? Carat more important than color? Only you can decide what combination makes up the perfect choice for your diamond jewelry.


Carat weight is the standard measure of a diamond's weight. The larger the diamond, the more rare it is. A carat (equivalent to 200 milligrams) consists of 100 points. Therefore, a diamond of 75 points weighs .75 carats.
It is important to remember that two diamonds of equal carat weight may have dramatically different values, depending upon the stone's cut, clarity and color.


Most diamonds contain very tiny natural imperfections called "inclusions." The size, number, position, nature and color of these inclusions (as seen by the trained eye using 10 power magnification) will determine a stone's clarity grade. The smaller and less frequent the inclusions and surface blemishes the more valuable and rare the gemstone.
Another important factor having to do with the clarity of the diamond is TRANSPARENCY, or texture. In judging a good diamond, it is just as important to identify the clarity of the diamond by the cloudiness as well. The less color a diamond has the more valuable it is (other than fancy colored diamonds). A diamond should not appear milky or cloudy.


In nature, diamonds are found with a wide array of color — from colorless, faint yellow or brown, to rare pinks, blues, greens and other colors known as "fancies." Most diamonds have at least a trace of yellow, brown or grey body color. In general, the more colorless a diamond, the greater its relative value. A totally colorless diamond allows white light to pass effortlessly through it, creating a rainbow of colors as the light is dispersed.
The color of your diamond will be reflected on your certificate. If your diamond is not certified, you can determine the color of the stone after cleaning by placing it on a non reflective white background. To accurately reflect the color, the stone should be loose so it is not influenced by the metal around it. Selecting a diamond color is a matter of preference. Fancy yellow and pink diamonds make a creative and individual statement for an engagement ring.


How a diamond is cut is extremely important. In fact, it might be the most significant factor of the 4 C's. The cut determines the diamond's reflective qualities and directly influences its value. A diamond's cut affects its brilliance. The better the cut, the brighter the diamond appears.
How light enters a diamond is demonstrated in the illustration (below). When a diamond is well cut, light enters through the table, travels to the pavilion and reflects from side-to-side, then pours out so the eye can see its fiery brilliance. Poorly cut diamonds have less fire and brilliance, because light enters through the table, hits the facets and is ultimately lost out of the diamond's sides.
A diamond's cut is sometimes confused with its shape. Shape is the actual appearance of a diamond, like round, pear, princess, oval, emerald, etc. Ross-Simons has a wide selection of diamonds in many shapes.


The most important step in choosing a diamond is reviewing the diamond certificate, referred to in diamond grading labs as a grading report. This report documents the characteristics of a diamond, like the 4 C's.
Before purchasing a diamond, review a copy of its grading report, as this is your guarantee of quality for that diamond. All loose diamonds on the Ross-Simons Website are certified.


Many people think diamonds are indestructible, but they do require care. Diamonds are natural grease attractors, wash your diamond regularly with jewelry cleaner and dry it with a lint free cloth. For a diamond that is worn daily this should be done once per week.
Use brushes sparingly as they can damage the mounting. Chlorine can pit and dissolve gold alloys in your mounting. Do not wear your ring swimming in a pool or working with chlorine solutions. To get rid of persistent dirt that accumulates over time and have your ring professionally steam cleaned.


As one of America's foremost fine jewelers, Ross-Simons shares the concern of all regarding conflict diamonds. Certainly, the hardships and military burdens faced by some of the poorest African countries require that we take the proper care when sourcing our diamonds. In that regard, we resolve that Ross-Simons will purchase diamonds only through legitimate dealers in open transactions. And in our continuing effort to provide customers with the highest quality diamonds, we will only source through legal and established diamond dealers.
Ross-Simons and its suppliers support the Kimberley Process. As part of the process, we buy diamonds from manufacturers who have documentation warranting that the merchandise was obtained through legitimate channels. Today, the US Customs Service is actively enforcing the Kimberley Process requirements as diamonds enter American ports.
Ross-Simons continues to support and promote the processes that uphold the legitimacy of our business in the diamond trade.

Please visit our main site here:

 Ross Simons Jewelry

1 comment:

noomiedoodlesfashion said...

very nice info! thanks for sharing.